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the.world.is.flat-第103章

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too can culture。 
The Intangible Things 
You can tell a lot by just comparing skylines。 Like many Indian Americans; Dinakar 
Singh; the hedge fund manager; regularly goes back to India to visit family。 In the 
winter of 2004; he went back to New Delhi for a visit。 When I saw him a few months 
later; he told me about the moment when he realized why India's economy; as a whole; 


still had not taken off as much as it should have…outside of the high…tech sector。 
〃I was on the sixth floor of a hotel in New Delhi;〃 he recalled; 〃and when I looked 
out the window I could see for miles。 How come? Because you do not have assured power 
in Delhi for elevators; so there are not many tall buildings。〃 No sensible investor 
would want to build a tall building in a city where the power could go out at any 
moment and you might have to walk up twenty flights of stairs。 The result is more 
urban sprawl and an inefficient use of space。 I told Singh that his story reminded 
me of a trip I had just taken to Dalian; China。 I had been to Dalian in 1998; and 
when I went back in 2004;1 did not recognize the city。 There were so many new buildings; 
including modern glass…and…steel towers; that I began to question whether I had 
actually visited there in 1998。 Then I added another recollection。 I went to school 
in Cairo in the summer of 1974。 The three most prominent buildings in the city then 
were the Nile Hilton; the Cairo Tower; and the Egyptian TV build

ing。 Thirty years later; in 2004; they are still the most prominent buildings there; 
the Cairo skyline has barely changed。 Whenever I go back to Cairo; I know exactly 
where I am。 I visited Mexico City shortly before Dalian; where I had not visited in 
five years。 I found it much cleaner than I had remembered; thanks to a citywide 
campaign by the mayor。 There were also a few new buildings up; but not as many as 
I expected after a decade of NAFTA。 Inside the buildings; though; I found my Mexican 
friends a little depressed。 They told me that Mexico had lost its groove…it just 
wasn't growing like it had been; and people's self…confidence was waning。 
So in Delhi; you can see forever。 In Cairo; the skyline seems forever the same。 In 
China; if you miss visiting a city for a year; it's like you haven't been there in 
forever。 And in Mexico City; just when Mexicans thought they had turned the corner 
forever; they ran smack into China; coming the other way and running much faster。 
What explains these differences? We know the basic formula for economic 
success…reform wholesale; followed by reform retail; plus good governance; education; 
infrastructure; and the ability to glocalize。 What we don't know; though; and what 
I would bottle and sell if I did; is the answer to the question of why one country 
gets its act together to do all these things in a sustained manner and why another 
one doesn't。 Why does one country's skyline change overnight and another's doesn't 
change over half a century? The only answer I have been able to find is something 
that cannot be defined: I call it the intangible things。 These are primarily two 
qualities: a society's ability and willingness to pull together and sacrifice for 
the sake of economic development and the presence in a society of leaders with the 
vision to see what needs to be done in terms of development and the willingness to 
use power to push for change rather than to enrich themselves and preserve the status 
quo。 Some countries (such as Korea and Taiwan) seem to be able to focus their energies 
on the priority of economic development; and others (such as Egypt and Syria) get 
distracted by ideology or local feuds。 Some countries have leaders who use their time 
in office to try to drive modernization rather than personally enrich themselves。 
And some countries simply have venal elites; who use their time in office to line 
their pockets 


331 
and then invest those riches in Swiss real estate。 Why India had leaders who built 
institutes of technology and Pakistan had leaders who did not is a product of history; 
geography; and culture that I can only summarize as one of those intangible things。 
But even though these intangibles are not easily measured; they really do matter。 
The best way I know to illustrate this is by comparing Mexico and China。 Mexico; on 
paper; seemed perfectly positioned to thrive in a flat world。 It was right next door 
to the biggest; most powerful economy in the world。 It signed a free…trade agreement 
with the United States and Canada in the 1990s and was poised to be a springboard 
to Latin America for both these huge economies。 And it had a valuable natural resource 
in oil; which accountedfor more than a third ofgovernment income。 China; by contrast; 
was thousands of miles away; burdened by overpopulation; with few natural resources; 
with its best labor crowded onto a coastal plain; and with a burdensome debt legacy 
from fifty years of Communist rule。 Ten years ago; if you took the names off these 
two countries andjust gave someone their profiles; he surely would have bet on Mexico。 
And yet China has replaced Mexico as the second…largest exporter of goods into the 
United States。 And there is a general sense; even among Mexicans; that even though 
China is thousands of miles away from America; it is growing closer to America 
economically; while Mexico; right on America's border; is becoming thousands of miles 
away。 
I am by no means writing Mexico off。 Mexico; in the fullness of time; may turn out 
to be the slow…but…sure tortoise to China's hare。 China still has a huge political 
transition to get through; which could derail it at any moment。 Moreover; Mexico has 
many entrepreneurs who are as Chinese as the most entrepreneurial Chinese。 Mexico 
would not have exported 138 billion worth of goods to the United States in 2003 if 
that were not the case。 And you have many rural Chinese who are no more advanced or 
productive than rural Mexicans。 But on balance; when you add it all up; the fact is 
that China has become the hare and Mexico has not; even though Mexico seemed to start 
with so many more natural advantages when the world went flat。 Why? 
This is a question Mexicans themselves are asking。 When you go to Mexico City these 
days; Mexicans will tell you that they are hearing that 
332 
〃giant sucking sound〃 in stereo。 〃We are caught between India and China;〃 Jorge 
Castaneda; Mexico's former foreign minister; told me in 2004。 〃It is very difficult 
for us to compete with the Chinese; except with high…value…added industries。 Where 
we should be competing; the services area; we are hit by the Indians with their back 
offices and call centers。〃 
No doubt China is benefiting to some degree from the fact that it still has an 
authoritarian system that can steamroll vested interests and archaic practices。 
Beijing's leadership can order many reforms from the top down; whether it is a new 
road or accession to the World Trade Organization。 But China today also has better 
intangibles…an ability to summon and focus local energies on reform retail。 China 
may be an authoritarian state; but it nevertheless has 
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